10 Signs when Company Email Signature Leads To Wasted Opportunity
Do you know that 59% of purchase decisions are influenced by marketing emails? And that all depends on how professional your email is. A well-written marketing email accompanied
Email is still the central way of digital communication even after introducing a thousand social media platforms. That is why it is vital to know about the best email sign-offs. So, today we will talk about the 10 best email sign-offs that will make your emails look super professional, get you more leads, and help you enhance your network.
Email sign-offs are super important because most people don’t even respond if the email’s closing puts them off. According to a recent report by Statista, the number of emails sent and received in 2020 was 306.4 billion, which will only increase in the coming years. So, you must leave a positive impression at the end of your email that makes the reader respond.
Firstly, if you don’t use an email sign-off, it doesn’t appear polite and doesn’t interest the reader because they don’t feel any connection. The email sign-off you use will tell if your email is professional, funny, or helpful. In short, email sign-offs are like the final words you use in your conversations.
Imagine if you leave conservation without saying a ‘goodbye’ or ‘see you soon,’ which is inappropriate, it will confuse the other person. The same happens when you send the email without an email sign-off or use improper closing sentences. Secondly, you have to make your point very clear about what you want to communicate in your email, and email sign-offs help.
A good email sign-off is a booster, especially if there’s a weak link in your email and it impairs your response rate. However, you need to know that there is no one size fits all formula to devise the best email sign-off. You will have to assess the purpose of emailing yourself and use the suitable closing.
One secret component to create the best email sign-off is personalization and using the name of your reader. Because it helps create a connection and removes the robotic feeling from an email that leaves a lasting impression on the recipient.
Now let’s talk about the universal 10 best email sign-offs to use in 2021 to help you look more professional in digital communication. And even though you can’t use one closing for all sorts of emails, you can mix things up and make it interesting for both you and your reader.
When you close your email with the sentence ‘looking forward to hearing from you or ‘looking to hear back from you soon, your client thinks that you are a trusted consultant. Most people use this email sign-off to make their readers feel important and force them to respond immediately.
‘Have a fantastic day’ is unarguably one of the best email sign-offs if you are going with a casual tone. Let’s say that you have an important update to share, and you do not want your reader to think as if they have got a spam email from you. So, you can address your reader by their name and say something pleasing like ‘have a nice day to grab their attention after sharing the update.
If you are working in a company where one of your clients has sent you an email asking for help, you can use ‘sending good vibes only’ as the sign-off after answering their question. Using good vibes will act like a real positive gesture and your commitment to helping and impressing your clients. And that can also help you increase the number of consumers. Because by giving your clients confidence, you will make them feel obligated to ask their friends and family to check out your company.
One of the best email sign-offs to use is ‘thank you for your precious time’ when you don’t want to annoy the receiver but still aim to send an important update or some latest information. Because it makes the reader believe that even though you are making them aware of your products/services updates, you haven’t forgotten to be considerate that they have taken out time to read your message.
Let’s say that an old client is not very responsive to your emails lately, and you want to make them shop from you or contact you more often. So, the best way to do that is to send them a quirky email and use the sign-off ‘great catching up with you at the end.
Emails are the top way to communicate when looking for a job or admission to an institute. So, imagine a scenario when someone sends you an email with such an inquiry, and you leave ‘hope this helps at the end of your email reply. Even though it seems like a small thing, it shows your kind and positive attitude as a sender.
Communication through emails is to make connections and enhance your network, but if you use outdated or boring email sign-offs, it can be the opposite. An example is to use ‘warm regards’ or ‘kind regards’ instead of ‘regards’ to make it more personalized.
Talking of the best email sign-offs, you can use ‘great working with you if you are an employer and want to show a kind gesture to your employees. Usually, companies use this closing sentence when they send an important meeting update or work schedule to the team.
A very effective email sign-off is ‘talk soon’ that you can use to show interest in the recipient or show the prospect to help them already. This specific closing gives off the impression that you want the person to contact you as soon as possible because you are always available for them.
When you want your recipient to take quick action, you can use ‘much appreciated’ or ‘thanks a million’ as your email sign-off. These closing words will send a message that even though you want your reader to act immediately, you are not forcing them, and you are thankful, which not many people/companies do.
Email sign-offs that You Should Never Use
Now let’s talk about the email sign-offs that you should never use in your professional emails. According to a 2020 research by Content Marketing Institute, the most used content marketing method (81%) is email newsletters. So, that depicts the importance of sealing the deal, which is only possible through using the best email sign-offs and avoiding the worst ones.
Imagine using ‘kisses’ or ‘xx’ at the end of your professional/office email. Honestly, that will be a direct call to disaster and will make you look very unprofessional. Kisses/xx is for the emails you send to your family and friends where you can use informal language and don’t care about maintaining the professional tone.
Using ‘thx’ is completely unacceptable when writing a professional email, but we will also suggest you avoid using ‘thanks’ as it is very outdated. If you want to use thanks, you have to tell what you are using, to make the reader aware.
Peace/cheers are very informal email sign-off options, but they are great when using them in your informal emails.
Regards/rgds is not a popular email sign-off because it seems robotic and outdated, which you do not require, especially when looking for connections/leads. The same goes with the words ‘respectfully’ and ‘cordially.’
Now that we have talked about the best email sign-offs and the worst ones, let’s talk about some tips that will make your email ending even more impactful. Firstly, when sending an email to a new client or company for the first time, you have to add your full name as your default email signature.
You can also add your name at the end of the emails that you intend to send to your old clients, but there, you can use only your first name, or you can even skip it. After adding your name, you will have to add other methods of communication (cell info, social media handles) apart from your email address because sometimes one way is not enough/accessible.
Another very important thing is the use of correct pronouns considering that we are in 2021. Here the idea is to avoid hurting the sentiments of non-binary and trans people. Using safe pronouns will show that you are progressive and have respect for all the groups.
Lastly, after a powerful email, do not say something that upset the mood of the reader. If the closing is inappropriate, your recipient will forget everything written in the ‘email’s body’ no matter how moving it is and completely ignore your message.
Here we want to conclude our article about the 10 best email sign-offs to use in 2021, and we hope that we have given you quite a lot of options. If you want to know more interesting tips and ideas, stay tuned because we keep posting extremely helpful content.
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