10 Signs when Company Email Signature Leads To Wasted Opportunity

Do you know that 59% of purchase decisions are influenced by marketing emails? And that all depends on how professional your email is. A well-written marketing email accompanied with a professional email signature can surely attract more clients.

Companies that don’t pay attention to their email signatures often face rejection by valuable and trustable customers. Estimatedly, every office worker roughly sends 90 messages per day. Now, imagine the number of emails sent by all the workers at your company and what impact those emails have on your clients and vendors? And if that email had a dull and unprofessional email signature, how many clients do you lose a day?

Keeping in view the above daunting stats, your utmost priority must be to create a professional email signature for your marketing emails. It’s high time you recheck your company’s email signatures and point out the flaws that render you communicating effectively with your customer.

Here are the 10 most common ways your email signature leads to a wasted opportunity, and you must review it to give a fresh and attractive look:

1. A Bad First Impression
   
   

   As a startup business with a mediocre budget, you might not be able to meet your client face to face all the time. If that is the case, most businesses now contact their clients via emails. If you are using an old, boring, and unprofessionally made email signature, your first impression on your client is going to be horrible.

   Just think of yourself as a client reading an email with your company email signature. Does it look okay? Or do you feel guilty?

   If your email signature has too many fonts or crowded fonts, missing words, or unattractive color combinations, it all comes under unprofessional email signatures. It is definitely a wrong representation of your company, and you must change it now.

2. A Myriad of Email Signatures
   

   Many companies simply ignore how impactful your email signature can be. They let their employees add the company’s signature in their own way. Or else, the whole staff is copy-pasting a signature that would ultimately result in losing fonts, style, or even the whole section of the signature.

   When a client comes across several emails from a company with many email signatures, he is hesitant to work with the company as it shows a lack of organization and consistency.

   So, every company must create an official email signature to be used by every employee that will show the company’s strong organization and consistency in work.

3. Signature with No Valuable Information

   Imagine your client wanted to contact you; he pulled out your email and found nothing except your company name as an email signature?

   An email signature is meant to deliver the important contact information that your client must have to get in touch with you. Email signatures can also have some other important content to prevent your clients from doing extra work.

   So, if your email signature is empty, fill it with useful content. Help your client to access you. Add your address, website link, or other valuable information so that they get all information at one spot.

4. Dull and Flat Signature

   We appreciate the fact that email signatures should be free of any useless information, styles, or colors, but that doesn’t mean it must be dull. You can draw the client’s interest by using stylish fonts, icons, and attractive color combinations. You can also use clear and professional pictures for your email signature.

   Our emphasis is on an attractive email signature because it attracts viewers who might check your website out of curiosity and purchase.

5. It Takes Ages to Load

   This is a very common problem. Companies often use images in email signatures that result in two issues.

   Images with large file sizes are very slow to load. Even when dimensions are scaled-down, if the image has two megabytes, it will take time to be loaded.

   Another problem occurs when images are sent as an attachment within the email. It slows down the email. Moreover, when you download files, pieces of email signature also get downloaded with important documents.

   If such is the case, it can frustrate the user to leave the idea of contacting you or visiting your website.

6. Fails To Represent Your Brand

   Since email signature is a part of your effective marketing plan, it must represent your brand. If an email signature is unable to depict your brand clearly, what purpose does it hold?

   A stretched or blurry company logo with faded colors or a visually pleasing signature with a non matching theme can misrepresent your brand. For example, your website shows a light and airy concept, but the signature has very bold colors and fonts and all jumbled up.

   If that is the case, change it and duplicate it with your brand’s theme as much as possible.

7. No Call to Action Button

   As talked above, a good email signature can also include links to your website, offerings, or contact to your company to know more about you or to make a purchase finally.

   However, what if your customer decided to contact you or know about your products? And If your email signature doesn’t include a call to action button, it indeed is a wasted opportunity.

   For this, you need to add a simple line like learn about our new product, explore our website, contact us at, etc., to avoid the wasted opportunity.

8. Lacking Personal Touch

   When you create an email signature, you should not forget that it must represent the company and the person sending it.

   If you fail to do so, you are not making full use of the email signature.

   You can do this in the best possible way by adding your smiling portrait and name with your signature. With this one step, customers relate better and want to make a business deal. If you cannot put your photo, you can put a picture representing your personality, a cat or dog, or your favorite thing.

9. No Hint of Credibility

   Generally, you always add your company’s name or job title in the signature. But that doesn’t prove your credibility. The only possible way is to add the information that makes the client believe that you put real effort into serving your customers.

   You can add the number of years since the company started, the number of clients served, or awards received by the company/employees.

   Just putting such information with a picture and name of your employee adds credibility and makes the customers work with you without any confusion.

10. Inappropriate Length of Signature

    No one has time to read your long stories. If you are putting too many lines in your email signature, you are just confusing your customer on what is important and what is extra information. To be honest, a long email signature with more than 3-4 lines looks obnoxious.

    A perfect email signature always holds the perfect length with just the needed information. The trick is not to make it too long or too short. Just add 3-4 lines and fill them with only valuable information to let your customer approach you. The rest of the story is after your client contacts you.

Wrap Up

This article must have put some light on why you should pay special attention to email signatures and what are the ways that you should avoid wasting an opportunity.

Since email signature is an easy and cost-effective way of influential brand marketing, we recommend you invest in it and get your company a customized professional email signature. You can visit Hatima to create an innovative yet professional email signature for your company. This email generator gives you the flexibility to create a signature of style that best represents you or your company.

Now that you have got the amazing opportunity, what are you waiting for? Stop your never-ending procrastination and create a fantastic email signature now.