Best Email Signature Examples

Best Email Signature Examples

August 20, 2021

There are multiple means of being noticed in the recipient’s box: attractive headers, unique and eye-catching subject lines, and compelling opening messages. However, one element which most people usually forget is the email signature!

Leaving a lasting impression can be hard enough, and doing it so at the end of your email can be so much harder. This is a significant reason why many of you end up looking for email signature examples whenever there’s a need to switch jobs, get a promotion, or suspect that your current sign-off isn’t really at its best.

A good email signature is not just professional but equally attention-grabbing. It isn’t overly flashy, but it isn’t too bland either.

Keeping this in mind, we’re rounding up the best email signature examples, so you get an idea of what to include or not in yours!

10 Best Email Signature Tips and Examples

Every email you or your employees send amounts to hundreds and thousands of brand impressions with your most significant audience members (customers, stakeholders, contacts, and prospects). Just like your email’s greetings, subject line, and body, your email signature receives an incredible amount of attention in each message

The best email signatures are the ones that work accordingly with the needs of their organization. This article looks at 10 fantastic email signature examples and tips that you can follow to accomplish your email signature goals.

1.Include helpful contact information

An email signature can almost be compared to a business card, as it serves as an important tool for your contacts to instantly view all your contact information at some point later. So, cluttering up your email signature by adding a mishmash of unnecessary information will only take them a long time to find what they’re looking for.

The ideal email signatures have all the bits of information well-organized and kept together and use white space to establish different categories of information. Use different font sizes and colors to specify vital information and lessen the significance of other text within the signature.

Another great idea would be to link things that readers most expectedly can click on. You can link your website’s logo or social profiles if you have any by using attractive icons that directly link through to your profiles.

The addition of links, logos, and icons will make your users appreciate your email signature and make you stand out because of the amount of thought you’ve put into it.

2. Only include essential items and avoid overcrowding information

An email signature that can be scanned is good as it allows readers to get a quick glance of your email and gather all the information they require. After all, a good design is all about deciding and choosing what to include or not to include.

As a general thumb rule, only choose the most essential items as part of your contact information, and skip all the pointless things such as your fax number or email address.

Try not to add more than one or two logos/images since it can cause your email signature to clutter up. When you’re sending marketing messages, it’s always better to stick to one thing and communicate your point.

3. Determine the right font style and size

Make sure your email signature blends in with its surrounding environment. It is relatively easy to increase the text size of your email signature. Even a font size of 16 or 20 can appear too big in the middle of an email.

Just remember, most emails are generally viewed on 12px font size, based on readers’ preferences. But a large signature often feels too obnoxious and garish to recipients. Contrariwise, it isn’t recommended to have an unreadable and too small of a signature because it’ll be incredibly frustrating. In addition, it is also vital to choose the right font style, so the text is clear and readable to all.

4. Use appropriate colors

Ever heard a thing about color theory and color psychology? Color is one of the most powerful designing tools that can gauge people’s interests and grab their attention towards certain aspects or details, call out emotions, and give meaning and context.

Here is what different colors usually communicate so you know which ones you can use in your email signature.

  • Red: Love, Strength, Excitement, Energy
  • Orange: Confidence, Sociability, Bravery, Success
  • Yellow: Warmth, Creativity, Happiness
  • Green: Fresh, Nature, Healing
  • Blue: Peace, Trust, Competence, Loyalty
  • Pink: Compassion, Sweet, Sincerity
  • Purple: Luxury, Royalty
  • Black: Security, Sophistication, Dramatic
  • White: Honesty, Simplicity, Innocence, Clean

With that said, using too many colors or color combinations might make you look too childish or over the top. To avoid going wrong, use colors with caution and:

  • Choose 1 or 2 complementary colors.
  • Choose colors that match your brand or industry – e.g., a subtler palette for professional services and brighter colors for creative agencies.
  • Use black or grey for all the remaining text and make sure the text is not too light and readable in all situations.
  • Ensure your colors are aligned with your branded material.

5. Do spacing right

Spacing is the most primary thing to make or break your signature. The use of white space in email signatures can be challenging as different email clients will treat these spaces differently.

A good email signature design is concerned with giving ample space for a specific element to stand out for the reader.

Use spacing for grouping similar bits of information together. You can start by including your title and name under one group, your mobile phone and office phone in another, and your social media and website links together.

This grouping makes it easier for your viewers to read. In addition, the white space surrounding them also makes it easier to process the information.

Tip: It is usually better to have more white space than too little.

6. Include an attractive logo

You’ll hardly come across many companies with an excellently formatted logo included in their professional email signature. The best thing people do is take a miniature-sized, blurry logo of their website and simply resize it into their signatures. Well, you’re only making your brand and organization look unprofessional.

The sizing of the site logo plays a fundamental role. A large logo looks too obnoxious, especially when the file size is too big and becomes a pain to download. Start with a high-quality logo version to get the best quality, preferably in a vector file such as .EPS, .PDF, or .AI.

You can save it as a GIF or JPG file, precisely 2x times the size it’ll typically show as in your signature. So, your logo will appear just as good on mobile devices with higher screen resolutions.

7. Add a touch of personalization

The best way to personalize your email signature and demonstrate you’re a real human being is to add a photo to it. You’re a professional, relatable, friendly human and not a corporate entity. A photo increases the likelihood of people remembering you. Besides, it also establishes greater connectivity and openness with your readers.

8. Add links/icons of your company’s social media profiles

Most customers are interested in something more than your basic contact information. After looking at your website, people will already get a button-up version of what your company does and what you are. Now, they’re curious to know more about your personality, the causes you support, and how you are in real life.

Social media accounts do a terrific job at communicating everything about you to your customers. So, it is a must to include at least 1-4 links and icons of the social media accounts you use in your email signature. It is an excellent way to start a conversation. Your customers will most likely use them as talking points eventually.

9. Customer testimonials are valuable

Indeed, words significantly impact our behaviors. Getting to know your customers’ experience and what they initially thought about working with you makes a massive difference as they consider their options.

While you can make all the claims in the world about how great your business is, seeing another customer’s quote is 10 times more powerful and just validates all your claims.

10. Include special offers or give a call to action to customers

Using emails is the most principal way of interacting with prospective customers. It can also be incredibly beneficial for brands and companies to include a few quick links in their email signature explaining their services.

Giving your customers enticing offers or discounts, announcing a sale, or offering something of value can benefit them and boost sales for you. It will be constructive for your company if you enable your potential customers to get more insights about you.

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